Articles
Trying to reach the 20-somethings through Social Media?
Almost 23 years old and fresh out of college, I consider myself to be pretty “with it” when it comes to using social media. This shouldn’t be too surprising considering my generation craves constant social interaction. But, staying in-the-know about the people, places, and products we care about is also...
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Social media is like a baby monitor
Technology is giving businesses exciting new marketing dimensions including virtually instant ways to reach and listen to their customers. Companies that aren’t part of this fast-paced, information-hungry cyber world of Facebook, Twitter and YouTube are getting left behind.
Social media is like a baby monitor: it gives companies a nice way...
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Is your company behind the curve with technology and social media? Don't be left out!
Having a sleek and up-to-date website for your company is more important today than ever before. Today’s clientele not only desire the ability to check current information with ease, they have come to expect it. Establishing this doesn’t have to be a daunting or time-consuming...
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Little Monsters – What We Can Learn from Lady Gaga
In the interest of full disclosure, I am not a Lady Gaga fan. I’m not impressed by her music, and I have done such a good job of insulating myself from her omnipresent visage that I couldn’t pick her out of a line up. So it was a shock to...
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Make Sure Everyone on your Social Media Marketing Team is on the Same Page
When companies have more than one person involved with social media marketing content, it sometimes plays out like the 2004 Olympic Basketball team. Team USA had unquestionably the best roster in the games and was the clear favorite to win the gold. The team was lead by Tim Duncan, and...
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Video Didn’t Kill the Radio Star: Create Your Own Podcast
You have a blog, a Facebook page and a Twitter feed. You’re all set with your online marketing efforts, right?
Do you have a podcast?
There are many reasons you should consider creating an audio podcast. According to The Infinite Dial, 12 percent of the population (32 million people) listened to a...
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How You Can Take Advantage of the New “Like Comment” Feature on Facebook
There’s a new feature on Facebook that I think that you’ll like.
You may have noticed that you can now like comments on your Facebook page. This option was released Wednesday. While on the surface it seems that this just plays to the vanity of commentators, this can be used as...
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The Habits of Frequent Social Network Users
According to a new study released Thursday, the number of people who check their social media pages more than once a day has more than doubled in the last year. The data for The Social Habit, a joint national survey conducted by Edison Research and Arbitron, comes from more than...
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Social Media Marketing isn’t Just for B2C Companies
The myth continues to perpetuate itself. A recent survey tells us that more than 40 percent of business to business (B2B) firms state that a social media marketing plan is irrelevant. The theory is that it works great for businesses that sell to customers (B2C), but not very efficient for...
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The Blogger’s Guide to the Galaxy Part 4: So Long, and Thanks for All the Comments
There’s good news and bad news about your latest blog entry. The good news is that your post may elicit a response. The bad news is that your post may elicit a response.
Blogs are designed for you to interact with the reader. Encourage this practice. Just be aware that you...
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