Articles
"Nice to know" vs "Need to know"
The media wants stories that are going to have an impact on their audiences. How will their viewers’ or readers’ lives change because of a story? We often call this “nice to know” vs. “need to know.”
For example, it’s nice to know that it’s supposed to rain this afternoon. But...
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Star Tribune, May 17, 2010: Networking her way through the recession
Take a look! This is an example of a placement we have secured for one of our local clients:
NAWBO-MN, the National Association of Women Business Owners, Minnesota Chapter, is still the only organization that solely represents the interest of women entrepreneurs in all industries. The organization's mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence opinion makers. Heather Manley is a NAWBO board member.
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