Articles
Learn how to tell if your business fogs the mirror
Marketing guru Jeffrey Hayzlett, award-winning author and Celebrity Apprentice star, will make a one-night-only appearance in the Twin Cities to teach business people a new way to look at their sales and marketing strategies.
Hayzlett knows a thing or two about marketing strategies and corporate communication. Called one of the most...
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Food truck operators show us how to implement a great marketing plan
I admit to being hooked on The Food Network. Even if cooking isn’t your thing, by watching the Great Food Truck Race you can see how easily great marketing principles can be put into action.
The premise of the show: Gourmet food trucks travel the country trying to outsell one another...
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"Nice to know" vs "Need to know"
The media wants stories that are going to have an impact on their audiences. How will their viewers’ or readers’ lives change because of a story? We often call this “nice to know” vs. “need to know.”
For example, it’s nice to know that it’s supposed to rain this afternoon. But...
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What’s Your Next Move? Events and Expos deliver.
Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. Expos offer exhibitors and sponsors excellent venues for face-to-face sales, introducing new...
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What's your point?
Whether you are sending a marketing letter to your entire database or a single person, make sure your message has a point. What action do you want the reader to take? I've read plenty of marketing letters that expound for paragraphs about how great the company is and all they...
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Having fun with our demographic: Senior Idol Contest
We've been producing solidly successful seniors events for 10 years. Now and then, we know we need to shake things up a bit so that the events don't become stale. People are more open to buying products and listening to our exhibitors' sales messages when they are in a good frame of mind so we decided...
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Here's a content idea for you
Nearly everyone gets writer's block now and then. If you're trying to keep your blog or website current, running out of things to say can be frustrating!
Consider doing a few "how to" posts. If you run a restaurant, give some tips for how to navigate your wine menu. If you...
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Social Media: Driving Forward At A Relentless Speed
Social media isn’t just a fad; it’s a fundamental shift in the way we communicate. This new promotional channel has the capability to reach million faster the any other media outlets ever.
How fast and effective is social media?
The number of years to reach 50 million users: Radio (38 Years), TV...
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What do people find when they “Google” you?
Business owners all over the world are competing to get their websites listed among the top results in search engines such as Google, Yahoo and Bing. But what do people see when your result comes up? By now, you’ve probably heard of the SEO techniques that companies use – links,...
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