Articles
Easy ways to tell if your Website may need updating
These days, the Internet is nearly always my first resource when I’m looking for any kind of product or service. As technology changes, so does the functionality of websites. I find that I get impatient with businesses whose websites are more difficult to navigate. I also prefer those websites that...
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How You Can Take Advantage of the New “Like Comment” Feature on Facebook
There’s a new feature on Facebook that I think that you’ll like.
You may have noticed that you can now like comments on your Facebook page. This option was released Wednesday. While on the surface it seems that this just plays to the vanity of commentators, this can be used as...
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Don’t Count Yourself: Filter Improves Google Analytics Accuracy
Google Analytics is the perfect tool for small business owners and marketers. This free tool, which takes less than five minutes to set up, will give you details on what pages people are viewing, how long they are on your site and how they got there. You also can see...
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15 iPad Apps For Marketing
I ‘ve been enjoying my iPad. It has become the hub of my online marketing efforts. This very powerful tool has many apps that help me create my campaigns and keeps me focus on running my Web site
I have found 15 apps that have been valuable resources. Some of them...
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Understanding Syndication
Having a great sales funnel and measurable conversion point, and being able to easily publish updates to your site is a must. But to understand what puts the power into PowerSites you have to understand syndication. These sites make your content portable. By portable I mean the content is fully separate...
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What's your point?
Whether you are sending a marketing letter to your entire database or a single person, make sure your message has a point. What action do you want the reader to take? I've read plenty of marketing letters that expound for paragraphs about how great the company is and all they...
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Here's a content idea for you
Nearly everyone gets writer's block now and then. If you're trying to keep your blog or website current, running out of things to say can be frustrating!
Consider doing a few "how to" posts. If you run a restaurant, give some tips for how to navigate your wine menu. If you...
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What do people find when they “Google” you?
Business owners all over the world are competing to get their websites listed among the top results in search engines such as Google, Yahoo and Bing. But what do people see when your result comes up? By now, you’ve probably heard of the SEO techniques that companies use – links,...
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The importance of writing well
In the age of text messaging and Twitter, will good writing skills soon become extinct? RU kidding???
In business, communication is essential; in marketing, content is king. Like it or not, good writing is a measuring stick for the professionalism of your work. Some people choose not to do business...
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Writing tip for your blog, newsletter or email
Just because you write something doesn’t mean the recipient will have a good reason to read it. Whatever you write must compete with the flood of other written communications that your customers encounter every day. You have to capture the person’s attention. Involve the reader. Good writing is one-to-one communication. You’re...
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