Articles
Congratulations to Polyphenolics
A well-executed, multi-faceted publicity campaign can have a dramatic impact on the public and trade’s perception of your brand. Media Relations congratulates Polyphenolics which has earned the prestigious Frost & Sullivan Product Differentiation Excellence Award for its MegaNatural®-BP Grape Seed Extract.
Brand perception was a primary criterion for this international...
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Learn how to tell if your business fogs the mirror
Marketing guru Jeffrey Hayzlett, award-winning author and Celebrity Apprentice star, will make a one-night-only appearance in the Twin Cities to teach business people a new way to look at their sales and marketing strategies.
Hayzlett knows a thing or two about marketing strategies and corporate communication. Called one of the most...
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Public relations: It's All About Being Persistent
Public relations is all about being persistent
You’ve got your product, you have a great pitch for the media, and you have a list of who you want to call to cover your story. Now the hard part: getting someone to listen to you.
Journalists are not the easiest people to reach....
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Food truck operators show us how to implement a great marketing plan
I admit to being hooked on The Food Network. Even if cooking isn’t your thing, by watching the Great Food Truck Race you can see how easily great marketing principles can be put into action.
The premise of the show: Gourmet food trucks travel the country trying to outsell one another...
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Are you using public relations as part of your marketing strategy?
Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product?
Learning how to apply sound marketing strategies with publicity may be your next step towards increasing your sales....
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In Public Relations, Timing is Everything
When contacting the media with new story lines, timing is everything. We will tie our clients’ products and services into time sensitive pitches. This strategy gives our stories that extra urgency that appeals to producers, writers, and reporters.
We provide reporters with the basics they need to develop a news story. We...
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Three Tips for a Great TV Interview
Television interview tips:
Appearing on live television can be a nerve-wracking experience if you’ve never done it before. You may ask yourself, “What if I forget what to say? Am I supposed to look directly at the camera? What should I wear?”
Our team has years of experience on coaching our clients...
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Avoid this common on-air interview mistake
Be careful not to assume listeners or viewers will know who you are. Always say the full name of your organization,product or service. When on the air, many people make the mistake of referring to their company, product or service as “our company,” “the book,” or “our product.” Make sure people...
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Tailoring seasonal angles scores big with national magazines
Our clients' stories are fresh with a new, newsworthy appeal when we add seasonal angles to appeal to national magazines.
We research editorial calendars to determine the story ideas that editors will be looking for then tailor our client messaging for a successful placement. Seasonal angles are a great tie-in.
For example,...
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Radio interview tip
Radio interviews can go quickly. The last thing you want to happen is to hang up the phone and THEN remember something important that you should have said.
We advice all of our spokespeople to make a list of your key messages.
Create a bulleted list of the most important points you...
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