Articles
Public relations: It's All About Being Persistent
Public relations is all about being persistent
You’ve got your product, you have a great pitch for the media, and you have a list of who you want to call to cover your story. Now the hard part: getting someone to listen to you.
Journalists are not the easiest people to reach....
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Food truck operators show us how to implement a great marketing plan
I admit to being hooked on The Food Network. Even if cooking isn’t your thing, by watching the Great Food Truck Race you can see how easily great marketing principles can be put into action.
The premise of the show: Gourmet food trucks travel the country trying to outsell one another...
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In Public Relations, Timing is Everything
When contacting the media with new story lines, timing is everything. We will tie our clients’ products and services into time sensitive pitches. This strategy gives our stories that extra urgency that appeals to producers, writers, and reporters.
We provide reporters with the basics they need to develop a news story. We...
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Marketing tips: The power of positive thinking/talking
It's all in your attitude. As a publicist, keeping a strong positive attitude is a key to success.We usually have less than a minute to impress an editor or producer with our awesome stories. So you want to make the most of that initial contact and to do so in...
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Marketing strategies for exhibitors
Does your event marketing plan include exhibiting at a consumer expo? If so, here are some things you should know if you want to have a successful show.
Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If exhibitors don’t sell much even...
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"Nice to know" vs "Need to know"
The media wants stories that are going to have an impact on their audiences. How will their viewers’ or readers’ lives change because of a story? We often call this “nice to know” vs. “need to know.”
For example, it’s nice to know that it’s supposed to rain this afternoon. But...
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It's all about making new friends
If there is a "secret" to being a good publicist, it is all about making new friends and keeping the old. Yes, I was a Girl Scout but it's a good model to live by.
But this is particularly true in the sphere of media relations. I love it when contacts,...
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What are your top five picks?
Stumped for newsletter or blog content? List your top five picks!
No matter what your industry, this is always a timely subject that will grab readers' interest. Are you a florist? What are the top five most popular flowers for weddings and events this season? Do you own a plumbing business? What are the...
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Three Tips for a Great TV Interview
Television interview tips:
Appearing on live television can be a nerve-wracking experience if you’ve never done it before. You may ask yourself, “What if I forget what to say? Am I supposed to look directly at the camera? What should I wear?”
Our team has years of experience on coaching our clients...
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Avoid this common on-air interview mistake
Be careful not to assume listeners or viewers will know who you are. Always say the full name of your organization,product or service. When on the air, many people make the mistake of referring to their company, product or service as “our company,” “the book,” or “our product.” Make sure people...
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