Timing is crucial to obtaining media coverage for your product. You need to start planning stories about summer topics while you’re still wearing a jacket to work. Our publicists are currently working with reporters and producers on the warm-weather story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon.
If you could listen in on our phone conversations, you’d hear publicists co-producing news stories with writers and producers all over the US and Canada on the following:
- Summer vacation essentials and destination ideas
- Skin cancer awareness
- Allergy awareness
- Back to school products
- Baby safety
It’s not too early for us to start pitching the media about products related to next fall’s cold and flu season or back-to-school preparation.
Just as we know these topics will receive media coverage each year, we also know how to get our clients included in this media coverage. If your product is a fit for one of these story lines, we need to start working with you now. We must also account for the media’s lead times, which can range anywhere from two or three weeks to several months. We’re quickly running out of time to include you in the conversations with the media and co-producing of news stories.
The sooner we can get started, the more media coverage that’s available.
Call me at 952-697-5269 or send me an email at heather@mediarelations.com to get started. I’ll guide you through our processes so that you too can have your product mentioned in the news!