With 320 million monthly active users, Twitter definitely connects with a large audience. But to make the most of Twitter as an Internet marketing tool, you need an informed strategy. We can help you use Twitter to attract more website traffic. We can even write and post your tweets for you. Here are strategies we’ll use to help promote your product with Twitter.
- Shorten links. Each Twitter message, or tweet, can only contain 140 characters. We use Bitly to shorten website links so they occupy less space.
- Include images. Attaching images to tweets takes up some of the character count, but it’s worth it. Colorful images are engaging and eye-catching.
- Vary hashtags. Twitter users can search by hashtag (#) to find tweets about a certain topic. We vary hashtags so tweets can be found by a broader audience.
- Tweet often. It’s safe to say that most people do not read every tweet from every Twitter account they follow. It’s fine to send out several tweets a day. With tools such as Hootsuite, we enter multiple tweets at once and schedule them to be delivered throughout the day.
- Offer readers value. Twitter users are deluged with a constant stream of new tweets. We give them good reason to click a link and visit your website. We show how your site or article will help them.
Twitter enables you to interact with your audience and invite them to your website. However, it does take time and energy to create engaging tweets, in addition to the other social media content you need to create. We can take care of all this for you. We can create a focused social media strategy, and our writers and digital marketers can put it into action.
Call us at 952-697-5269 or complete our form. Ask to speak with Jason Kocina. Jason has years of experience helping businesses promote products online. He can create a comprehensive, efficient strategy and introduce you to the talent who will tell your story.
To learn more about digital marketing, sign up for Jason’s January 27 class, A non-techie’s guide to digital marketing. Jason will explain additional ways to attract more website traffic. He’s an enthusiastic, approachable instructor. Your time will be well spent.
