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Warning: Your digital content may be less effective than last year

by | May 12, 2017 | Advice & Tips

Many businesses appear to be in a digital content free fall. One trade industry source reports that at least 50 percent of respondents worry that their content is not adapting to today’s digital marketing environment. That’s a greater than 20 percent increase over last year!

At this rate, you may soon get swept up by this alarming trend, if you’re not already. There’s a simple way out. Media Relations’ content clients have digital marketing specialists on their side.

Two of the overarching content concerns mentioned in the report caught my eye because these are situations we routinely help resolve.

    1. Respondents complained of having so much content that their customers can’t locate the primary value points.
    2. Respondents acknowledged that their content doesn’t fully support the needs of the customers.

 

 

It’s not always easy to tackle these issues on your own. Digital content marketing is time-consuming. There is a constant, voracious need for new content and the platforms’ parameters change frequently. And you may not have the staff to manage it yourself.   

The fix: Write all your digital content from a marketing perspective. Media Relations’ writers can evaluate your entire digital content library to pare down content that’s getting in the way. We also apply our Media Grade Content lens to ensure that everything we write is relevant to readers. Plus, our writers study social media trends. We know where and how to position our clients’ content for maximum value.

Media Relations offers writing, editing and proofreading services to help our clients maintain competitiveness in their digital marketing. How do you know if you need our help? Connect with us by completing our form or calling 952-697-5269 if:

  • Your customers tell you they searched your competitors’ sites for relevant information
  • Your most valuable information is buried on your site  
  • You need more well-written, topic-based content
  • You need occasional help with editing or proofreading
  • You need more graphics or video content
  • You’re not sure what you need but you know your content could be better.
  • You’d like our experts to evaluate your current content and make suggestions.

We’re here to help you grow your business.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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