Want to get your product booked in the news?

There is a seasonal pattern of topics followed by the media. We know the pattern because over the last 25 years my staff of publicists has booked thousands of media stories about our customers and the products they sell. In the coming months we will be making personal calls to literally thousands of reporters and producers on behalf of our clients whose products fit those timely categories.

If you would like your product mentioned as we do our calling, look at the list below and let us know if your product relates in any way to these hot story categories for May, June and July air/publication dates. If your product is a fit, we need to start working with you now. We’re quickly running out of time to include you in the calls to the media that we will be making.

Hot upcoming story angles:

May

• Mother’s Day: Good because the stories are naturally focused products.

• Better sleep month: A large portion of any media audience will suffer from lack of sleep.

• Hypertension awareness month: A common and growing problem.

• National arthritis month: People in pain need are eager to learn about relief.

• Physical fitness and sports month: People are more athletically active in the summer.

• Stroke awareness month: An aging population needs to be educated

• Women’s health month: Women buy most of the health products sold, both for themselves and for the men in their lives.

June

• Father’s Day: Again, good because the stories are naturally focused products.

• Skin cancer awareness month: A growing topic of concern during peak sun season

• Gardening month: Many folks are in their gardens daily

• Wedding trends: ‘Tis the season for weddings and wedding planning

July

• Places to go, places to see: Fall and winter vacation plans are being made

• Disability awareness month: A heartfelt topic because everyone knows someone with a disability

• Herbal/prescription awareness month: More people are taking health into their own hands

Last week, a company saw our list and contacted us about getting PR for an ingredient that fit one of the May categories. We were able to react fast, and today that campaign is already underway and we including them in our calls to the media.

While we can react quickly, it’s always better to start early. Typically the first two weeks of a new campaign are invested in preparing a media tool kit, which helps us to “co-produce” stories with reporters and producers. We must also account for the media’s lead times, which can range anywhere from two or three weeks to several months. The sooner we can get started, the more media coverage that’s available.

Call me at 612-798-7220 or send me an email at Heather@MediaRelations.com to get started. I’ll guide you through our processes so that you too can have your product mentioned in the news!

P.S.

Some category topics are served by a wide range of products. That means the media has more companies, products and experts from which to choose when they do their stories. These categories tend to book up early and it can be hard to get media coverage on short notice. For example, in August hot story topics will be anything to do with babies, and going back to school. To have your best shot at getting coverage for products that relate to these categories, we should really be starting to work on your campaign now.

 

If you are wondering what time of year is best to start approaching the media for your product, please call and I would be happy to give you some advice.

 

No comments yet

Leave a comment



Tags: , ,
About the author: Heather has been teaching clients how to harness the power of publicity to sell products since 1997. Her expertise lies in marketing consumer products and services so that they are deemed newsworthy by the media. She leads an entire publicist team in securing radio, TV, print and online news coverage for her clients. Heather is our strategy guru. She can take a complex scenario and determine how best to utilize publicity to reach client goals. She’s an upbeat, purposeful leader who can be both objective and compassionate at the same time.
  • Need Publicity?

    Call 952-697-5269
  • Testimonials

    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
    Marketing Programs Manager
    Cargill Health & Food Technologies
    10/21/2013
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
    Kevin McCallum
    Vice President, Marketing
    1-800 Contacts
    10/21/2013
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    President
    Window World
    10/21/2013
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    10/21/2013
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
    Lisa David
    Partner
    eCapital Advisors
    10/21/2013
    Alchem Icon"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate."
    Laurent Leduc
    Chief Executive Officer
    Alchem USA Inc.
    08/29/2013