I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
In the 5th video, I talk about scheduling promotions based on information gathered from the code sheets I showed you how to create in video 3. Cycling through primary value points and positioning messages, in the order that gives the highest ROI and builds the strongest brand, is imperative. Too many marketers shoot from the hip much too often. Learning the SAM6™ process taught in these videos will instill a disciplined approach that brings better results.
Anyone who has a hand in marketing will benefit greatly by watching these videos. You can begin watching right away by clicking here.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller.
Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”
