Use media interviews to support investor relations
Media interviews can be an integral part of investor relations activities. A feature story can give a good overview of your company. Additionally, it helps reassure investors that you are applying serious marketing support to your product.
Often times media clips are shown at meetings with brokers and favored clients.
Using print media coverage in your annual reports is another good way to leverage your articles. You can also do this with electronic media interviews by pulling quotes or capturing a frame of video and printing it.
About the author:
Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.
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