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Tradition is for family recipes. Not publicity pricing models.

by | Jun 5, 2015 | Advice & Tips

publicity pricing models

Traditional methods are fine for spaghetti sauce and pie crusts. Not for publicity pricing models. At Media Relations Agency, we break with tradition and charge our clients per media story we arrange, not by the hour we work. Our pricing structure is performance-based and we have been awarded a national trademark for our unique Pay Per Interview Publicity® pricing model. So with us you’re not paying someone just because they tried.

As you’re probably aware, many publicity agencies or PR firms charge a monthly or hourly rate. I’m sure there are many hard-working people at those other agencies who really do try hard to arrange media coverage. But there’s just something crosswise when the longer it takes someone to do a job, the more they get paid. I don’t think hourly billing is the most results-driven pricing model. Think about it: If you went to a car dealership and told one salesperson you would pay him by the hour to sell your car ‒ even if he didn’t sell it ‒ and another salesperson you would pay him a flat sum but only if he is able to sell the car, which salesperson would probably get your car sold? Which salesperson would be extolling the merits of your fine automobile to every customer who walked onto the lot? The one whose paycheck depended on it. And our paycheck depends on getting quality media coverage arranged for our clients.

If you are looking for an agency that will aggressively seek out media coverage for your product, you’ve found it. It’s hard to say just how many reporters and producers would do a story about your product if asked, but it’s a lot. Don’t let these opportunities pass you by. Put us to work. Our team of publicists is already making hundreds of calls per day; let them call on your behalf, too.

Call us today and we’ll explain more about how we help you tell your story. Please pick up the phone and dial 952-697-5269, or complete our contact form. Keep using old-fashioned methods for building friendships and furniture. But use an improved way to pay for publicity.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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