Three simple criteria for hiring a social media writer

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Three simple criteria for hiring a social media writer

Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s familiarity with this medium. While being fluent in Facebook and Twitter is important, there are three more basic communications skills that all quality social media writers should possess. Without these, your content may lack the clarity to communicate your value points and to lead readers to whatever action you wish them to take.

A polished, professional social media writer should:

1. Have an above-average knowledge of spelling, grammar and punctuation. Here’s a classic example of how a single comma can change the meaning of a phrase:

Let’s eat grandma!

Let’s eat, grandma!

2. Have the ability to communicate linearly. A good writer’s thought pattern should flow logically from A to B to C, without taking a lot of confusing, head-scratching twists and turns. At no point should you feel as if the writer relied heavily on a thesaurus. Here’s a before/after example:

Before: If you require details or further information, we would be happy to provide any additional facts you require by telephone.

After: Please call us if you have any questions.

3. Be accurate and keep your readers interested. Social media is global. There’s a lot of competition for your target audience’s time. Every word posted should add measurable value to your marketing campaign.

Our social media writing team has a combined total of more than 30 years of business writing experience. We’re current on social media content trends, and we have a solid business communications background. That’s an ideal combination. To learn more about our social media content services, call 612-798-7269.

 

 

 

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Robin will coordinate the writing for your ongoing communications needs including newsletters, social media posts, blogs, newsletters and press releases. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: She can produce press releases and other written documents quickly and professionally. An IABC and Mercury award winner, Robin served as an associate publisher, associate editor and media spokesperson; and managed the employee communications department for a multi-national Fortune 500 company prior to joining our team. Her strong background in health, nutrition and veterinary medicine have also proven beneficial as she interprets clients’ scientific information for mainstream media.