Who should write your blog and social media content? Content marketing requires skills that may have nothing to do with your core business. And let’s face it, many people struggle to write. Uber creatives are challenged by corralling all their great ideas long enough to type them into a document. Grammar-gurus sometimes have difficulty breaking free of the rules so their creative juices will start flowing. Having a writing team helps you harness the best of the best. And not just any writers. Our content writers have worked with the media for more than 30 years!
Here are 10 reasons why hiring our content writers is a smart business and marketing decision.
Our content writers:
- Will help you keep your content on schedule. Whatever your goal for content flow, we’ll make it happen.
- Produce only Media-grade Content™. We’ve been writing for the media for almost 30 years. We’ve had to develop a process that passes the media’s tough litmus test for quality content that their audiences will read.
- Are expert communicators. When you’re close to a subject, it’s easy to slip into lingo that may confuse outsiders or those new to your industry. Our writers can translate your industry-specific language into consumer-friendly content all readers will understand. Even if it’s very scientific!
- Will pay close attention to your key messaging, audience and goals. It’s vital that your content be on point, and in keeping with your brand positioning. They’ll also ensure that your content speaks to your audience with a consistent voice and style.
- Will make your content relevant. Our writers have written professionally for numerous industries. They also draw on their own substantial life experiences. This helps to ensure your content resonates with your audience.
- Can write well. You might be amazed by how many people list “writer” on their resumes but lack a real aptitude for writing. Our writers are also strong editors. They can improve the structure of sentences, paragraphs or whole documents which you might want to post.
- Will integrate your content with the rest of your marketing. We are a marketing agency. We know what it takes to create a well-planned content campaign across promotional channels. Using our writers also ensures that you are speaking to your audience in a consistent voice.
- Leverage the expertise of our entire agency. Our writers have marketing backgrounds. They will also leverage the knowledge of the rest of our marketing team as they work to get you results.
- Will integrate your content with technology. We understand online marketing and marketing automation. Our writers understand keyword optimization, SEO and how to use the most effective digital marketing tools. You will get the most out of each piece of content created.
- Understand that your company’s digital presence is important to you. You may feel like no one but you can tell your story. Don’t worry. When you hire our writers, you relinquish the work, not the control.
Call us at 952-697-5269 to try us on a writing project. You’ll love the results. You’ll also like the fact that we can also expand your content across multiple channels and media. These include search, social, email, web, digital advertising and content syndication.
