No matter how much communication technology changes, media appearances still have a real “wow” factor. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications. You can use this fascination and third-party credibility to your advantage by repurposing the media coverage we arrange for you. From personal selling tools to social media posts, you can reuse media stories in a surprising number of ways to promote your product.
Before your media appearance, we’ll coach you how to communicate your key messages effectively. Then after your story runs, you can repurpose it by:
- Sharing it on Facebook
- Framing a copy and hanging it in your lobby or office
- E-mailing it to clients and prospective clients
- Writing a blog post about it
- Announcing it on Twitter
- Using it as a selling tool during sales calls
- Including a link to it in your email footer
- Sending it in direct mail
- Sharing it on LinkedIn
- Referring to it in ads
- Including it in event materials
No matter how you choose to repurpose your media coverage, you’re bound to receive a reaction. Consumers know there must be something noteworthy about your business or product if it was featured in a media story. When individuals appear on the news, they seem a bit like celebrities. When businesses are highlighted on the news, they are perceived as more established and credible. Your company can tap into this regard for media attention by repurposing media stories in your marketing materials. Feel the increase in respect when you show customers and colleagues that you or your product were on the news.
Our team of publicists knows how to create story angles that attract media attention. Call me at 952-697-5269 or complete our contact form. I’ll find out your marketing goals. Then I’ll ask you a few questions to find out if your product or business is ready for media coverage. If our services would be a good fit for your needs, we can set up a meeting to take the next steps.
