In real-time marketing, marketers use social media to comment on special events as they happen. While using Twitter to draw attention to products during award ceremonies and sports matchups is a relatively recent trend, publicity as a promotional channel has successfully tapped into special events for decades. The media stories we arrange often incorporate seasonal themes and holidays to build interest in our clients’ products. Timely media stories show consumers that our clients’ products help them celebrate holidays or ease seasonal concerns.
Our publicists suggest timely story angles as they arrange media stories for our clients. They may build stories around such topics as Mother’s Day gifts, back-to-school shopping or spring allergies. Then when consumers read, hear or see these pieces, the stories address topics that are already on their minds.
This careful planning gives marketers the opportunity to thoughtfully consider their message. Media stories are pre-filtered for quality. When reporters and journalists decide to run a story, that’s a good indication that audiences will be interested in it. The media’s jobs depend on their ability to capture audiences’ attention, so they carefully select stories that have strong appeal.
These media stories give marketers attention-getting subject matter for social media. Marketers can tweet and post that their product will be appearing on a television or radio program, or in a print or digital publication. They can report the appearance as it happens, and announce news of it afterward.
From stories about New Year’s Eve hairstyles to safe summer vacation tips, well-timed angles show audiences that our clients’ products address their immediate needs. Our publicists know how far in advance to begin pitching seasonal stories. Just as consumers are wondering how to stay healthier during winter or what to buy their dad for Father’s Day, media stories teach them what to buy.
Find out what timely story angles we can create for your product. Seasonal stories need to be arranged in advance, so contact us soon. Call me at 952-697-5269 or complete our online form today. As Vice President of Media Production, I lead our team of publicists. I’ll ask you about your product. If it’s ready for media attention, we’ll start planning how to showcase it.
