Content marketing is all the rage because it teaches consumers about products when they’re searching for information. But there’s one kind of content marketing that remains a little-known secret. This channel reaches a massive audience, and is interesting, relevant and engaging. What is this underused approach to content marketing? Media coverage.
Marketers use content marketing because they know they can’t make consumers listen to their message; consumers have to want to listen. So they promote their products in places where people freely go to learn, such as blogs. But what many people don’t realize is that content marketing can also appear on television and radio programs, and in print and digital publications. News stories can be content marketing. Our skilled publicists can arrange informative, entertaining media stories featuring consumer products on a surprising range of platforms.
Turning promotional messages into news stories is easy. It’s simply a matter of telling a product’s story. When you include a product’s backstory and nuances, it’s surprising how interesting the stories become.
Reporters and producers are constantly searching for stories. The media want to bring innovative, helpful products to the public’s attention. We have arranged tens of thousands of product news stories on behalf of more than 1,000 clients. Our clients’ products have been featured in stories across the U.S. and Canada. If you have the right product or service, news stories can establish a brand quickly and cost-effectively.
No need to worry about huge monthly retainers. At Media Relations we believe you should pay only for results. That’s the basis of our Pay Per Interview Publicity® model, through which we charge by the story not by the hour
We don’t do crisis management, community relations or any other “soft” PR functions. We focus on helping clients sell products … and we’re very good at it.
Call Heather Champine at 952-697-5269 or complete our form below. Let her know you read this article and you’d like to learn more about using media coverage as content marketing. Ask her how much publicity she thinks your product could get in your target market, and how much it would cost. You’ll love seeing your product featured in the news.
