If you are serious about using the most cost-effective, convincing methods to reach your target audience, media coverage should be a part of your marketing mix. It’s a highly efficient way to teach the masses why they should buy your product.
The argument for using PR as a promotional tool is strong. PR is cheap. It’s credible. And people embrace the stories. You also have the time to fully explain your product’s benefits. PR is in a promotional class of its own. Everyone – vendors, employees, and even family members – gets a sense of pride when an article or news story hits. No other promotional vehicle can create so much positive emotion.
Our agency charges per story we arrange. Our clients love the accountability. If they don’t get coverage, they don’t pay.
Our Pay-Per-Interview Publicity® business model is unique. Would you like to see your local PR firm get nervous? Call them and say you’d like to hire them but you will only pay for stories they arrange. They won’t know what to say. They’re used to keeping your money whether you get anything or not. With us it’s different. We’ve worked under this pressure for nearly 30 years. Because we charge by the placement, you always get media coverage for your money.
Looking for a breakthrough promotional tool? Call us and give us a project. Try buying PR by the placement and see if it works for you. We have clients who send us checks every month and have been for years. There is only one reason they keep paying us: We make them more money than we cost them.
Our staff makes thousands of calls to reporters and producers each month and has arranged tens of thousands of product news stories. I can guarantee you this: Reporters and producers want to do stories about your product. Until you seek them out, these remarkable promotional opportunities go to waste. Or worse yet, go to your competition.
Once you harness the power of media coverage, you can repurpose your media stories in other promotional channels. Post them on your website and Facebook page. Use them in marketing letters and event materials. Media coverage makes great content.
Call Heather Champine at 952-697-5269 or complete our form to get started. Heather is Vice President of Media Production. She’ll talk with you about your product and explain how our clients use our services to increase sales.
