Social media is like a baby monitor

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Social media is like a baby monitor

By Robin Miller on August 2, 2010
Categories: Advice & Tips

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Technology is giving businesses exciting new marketing dimensions including virtually instant ways to reach and listen to their customers. Companies that aren’t part of this fast-paced, information-hungry cyber world of Facebook, Twitter and YouTube are getting left behind.

Social media is like a baby monitor: it gives companies a nice way to listen and respond to their market. What’s so exciting is that now we have the tools to quantify the effectiveness of our promotions, so that we can see and measure their value relative to sales.

Not sure how to measure your social media? Start by using your PR placements. Reporters are experts at sifting out which stories are the best and they can give you instant credibility. Reporters won't run stories that are too commercial and self-serving … and neither should you.

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Tags: Blogs, Facebook, Marketing Directors, Owners of Mid-Sized Companies, Twitter, Web/Social

About the author: Robin manages our writing team, and coordinates the writing for your ongoing communications needs including newsletters, social media posts, blogs, newsletters and press releases. Robin is our achiever and a whiz at multi-tasking. She’s strong, dependable and an inspiration to others. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: she can produce press releases and other written documents quickly and professionally.