Our writing staff has helped several authors to publish books and, in fact, our CEO Lonny Kocina has published two of his own. Books are a frequently a good hook for getting the media's attention, for drawing people to a speaking presentation, and for promoting yourself as an expert in your field. Here are some important decisions you should make before you get started.

1. Will the book be self-published or will you want to shop it around to various publishing houses?
2. If it is to be self-published, what is your budget for design, layout and printing?
3. Will the book include illustrations? If so, do you have an artist who has agreed to do the work and what publishing rights have you agreed to purchase? For example, will you retain all rights to the artwork or just have one-time use?
4. Will the book be hardback or soft cover?
5. Will you require a ghost writer?
6. If you want to work with a ghost writer, how much of the writing will you want to do yourself?
7. Do you have an outline for the book?
8. What is your deadline for getting the book published?
9. How will you want the book distributed?
10. Are you hoping to profit from this book?
11. What percentage of the sales price are you willing to pay to the book distributors?
12. What percentage of your total budget will be allocated to book promotion and marketing?