I’m always telling people that media coverage is such an underutilized promotional tool. And that using it is the most effective way to tell your story. A recent experience we had at our agency really illustrates this point.
Our publicists were pitching the media asking if they would be interested in doing a story about our recent acquisition of the Encourage Her Network. A reporter from the Minneapolis Star Tribune said she was interested and stopped by. During the interview, the reporter asked how our company, Media Relations Agency, has stayed successful and relevant for thirty years, despite the rapidly changing media market.
The resulting article isn’t perfect. But it does a good job of explaining – in the reporter’s words* – why Media Relations Agency keeps earning business.
The day the article ran I began receiving calls and texts from people I hadn’t heard from for years. Many others began connecting with me via social media. That’s always good.
Then the magic really happened
The story was picked up by 11 other newspapers around the country. Business leaders in Kansas City, Miami, Wichita, Charlotte, Sacramento and other markets are now reading about our agency. The amount of good this will do for our business is substantial. It’s been a joy watching our website analytics.
My point is: Media coverage opens doors. It brings your story right into people’s living rooms. It’s influential.
If you’re ready to amplify your exposure, request a free consultation. And don’t forget: We charge per story we arrange. So unlike those other agencies, you’ll see a definitive return on your investment.
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* As I’ve explained before, reporters are often your best messengers. Here’s why.
