It’s easy to think that news stories about consumer products occur because reporters just happen to learn about these products and decide they deserved media coverage. That’s not necessarily the case. Usually, someone else has a hand in telling the reporters about these products. Often, that someone is us.
Over the last three decades, our staff has arranged tens of thousands of product stories. The secret to our success is that we charge per story rather than by the hour. Many marketers ask, “How can I get publicity for my product?” The answer is simple: Call us.
Most consumers watch television, listen to the radio and browse the internet. They pay more attention to the stories than the ads. If you want to teach people about your product, call us and we can call reporters for you.
We work with several hundred clients of all types and with different budgets. A small client spends $3,000 per month, a medium client spends $5,000 to $20,000 per month and big clients spend much more. And remember: We charge per placement, so clients spending $5,000 per month are getting $5,000 worth of actual news stories. There’s no doubt you’ve seen product stories that we’ve arranged.
Some of our clients have been sending us tens of thousands of dollars every month for several years. For some, news coverage has worked so well that they canceled their ad campaigns and turned over their budgets to us.
Imagine how your business would perk up if news stories about your product started airing all over the country.
Call us at 952-697-5269 or complete this form for a free publicity estimate. We can show you just how easy and inexpensive it is to have reporters telling your product’s story.
