PR and event coordination ranked among America’s most stressful jobs
A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they love what they do and they get darned good at it.
To be great at PR, you’ve got to understand the media’s job. You’ve got to be efficient at helping reporters and producers produce high-value stories on tight deadlines. It’s not easy, as many people who have tried to do their own PR have discovered. You’ve also got to be able to think fast, come up with creative story angles on the fly, and know how to punt when the unexpected happens (as it always does).
The same holds true for event coordination. You’ve got to comply with each event’s tight rules and regulations. You’ve also got to worry about the logistics of getting your product and promotional materials produced and delivered on time, setting up before the doors open, having the right mechanism for collecting leads, etc.
It takes a unique type of person to be really good at PR or event coordination. They first need to be born with the right strengths. Then someone needs to nurture and develop their talents. Once all that comes together, they thrive on the challenges.
We are results-driven. We make good things happen for our clients, and we have a lot of fun doing it. Our publicists and event coordinators would probably get stressed out if they tried to be firefighters or military generals (two of the other careers that made the list).
Reduce your stress this year by letting us do this work.
We Have a FREE Breathe Right® White Paper We’d Like to Send You
Plus Give You a FREE Mediagenic Analysis of Your Company and Its Products
What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen, Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.
New angles and snappier, more mediagenic content will often ignite the media’s interest. For a FREE Mediagenic Analysis of your company and/or product, and our free Breathe Right paper, fill out this form right away.
Or call: 952-697-5269