PR and event coordination ranked among America’s most stressful jobs

A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they love what they do and they get darned good at it.

To be great at PR, you’ve got to understand the media’s job. You’ve got to be efficient at helping reporters and producers produce high-value stories on tight deadlines. It’s not easy, as many people who have tried to do their own PR have discovered. You’ve also got to be able to think fast, come up with creative story angles on the fly, and know how to punt when the unexpected happens (as it always does).

The same holds true for event coordination. You’ve got to comply with each event’s tight rules and regulations. You’ve also got to worry about the logistics of getting your product and promotional materials produced and delivered on time, setting up before the doors open, having the right mechanism for collecting leads, etc.

It takes a unique type of person to be really good at PR or event coordination. They first need to be born with the right strengths. Then someone needs to nurture and develop their talents. Once all that comes together, they thrive on the challenges.

We are results-driven. We make good things happen for our clients, and we have a lot of fun doing it. Our publicists and event coordinators would probably get stressed out if they tried to be firefighters or military generals (two of the other careers that made the list).

Reduce your stress this year by letting us do this work.

No comments yet

Leave a comment

Tags: , , , , ,
About the author: As COO, Robin’s primary focus is on helping people reach their full potential by working within their strengths and by creating incentives for people to surpass their personal best. Robin is a past board member and Chairman of the Board for WomenVenture. She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She was honored in 2010 with the Top Women in Finance and Bloomington Chamber of Commerce Volunteer of the Year Awards, in 2008 as one of the 25 Women to Watch by the Minneapolis/St. Paul Business Journal and with the Upsize Lifeline Award, in 2006 with Minneapolis/St. Paul Magazine’s Standing Ovation Award, and is the recipient of the 2005 Luminary Award from the National Association of Women Business Owners, Minnesota Chapter.
  • Need Publicity?

    Call 952-697-5269
  • Testimonials

    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
    Marketing Programs Manager
    Cargill Health & Food Technologies
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
    Kevin McCallum
    Vice President, Marketing
    1-800 Contacts
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    Window World
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
    Lisa David
    eCapital Advisors
    Alchem Icon"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate."
    Laurent Leduc
    Chief Executive Officer
    Alchem USA Inc.