null

Use a marketing one-two punch: Follow up PR activities with digital ads

by | Nov 25, 2015 | Advice & Tips

PR activities

When consumers see a media story about how your product can help them, they may make a mental note to remember your product later. Keep your messaging fresh in their minds; follow up PR activities with digital ads. You can deliver digital ads to either very targeted or very broad audiences. We can arrange media coverage and set up accompanying digital ads. Our name for this one-two marketing punch is Digital Media Amplification.

You have several options for digital ads including:

  • Targeted Facebook ads, which enable you to choose recipients with amazing precision. For example, if your target audience is women in their 40s within a 10-mile radius of Chicago, you can deliver Facebook ads to this specific group.
  • Banner ads, which proclaim your message to a more general audience. We can place them on many of the Internet’s most popular sites.
  • Remarketing, through which we can deliver digital ads to people who have already shown an interest in your product. We can set up campaigns to deliver digital ads to people who have visited your website but who have not yet made a purchase.

It is pretty incredible what a narrow ‒ or broad ‒ audience you can reach with digital ads. You can choose parameters that fit your goals, audience and budget.

I love being able to help clients deliver their messages on multiple promotional channels. I believe consumers remember products better, and develop more trust and familiarity with brands, when they see a consistent message on multiple platforms.

As a hybrid agency, we have a unique ability to deliver this publicity-advertising combination. We have arranged product media coverage for decades. And because we work closely with our sister agency, Checkerboard Strategic Web Development, we have skilled graphic designers and digital marketers available to create and manage digital ad campaigns. Our publicists, writers and tech experts can work as one team to help your marketing make maximum impact.

I enjoy learning about, and helping clients benefit from, new marketing developments. As an account executive, I teach business professionals about our company. I help them get started using our services. Call me at 952-697-5269 or complete our form below. Tell me about your product and your goals. Ask me whatever questions you may have. I’ll be glad to tell you in more detail how we can help you promote your product.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Why does generational marketing matter?

There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...

Why do marketers love email marketing?

An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...

Marketing’s silver bullet

A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...

Categories

Pin It on Pinterest