When consumers see a media story about how your product can help them, they may make a mental note to remember your product later. Keep your messaging fresh in their minds; follow up PR activities with digital ads. You can deliver digital ads to either very targeted or very broad audiences. We can arrange media coverage and set up accompanying digital ads. Our name for this one-two marketing punch is Digital Media Amplification.
You have several options for digital ads including:
- Targeted Facebook ads, which enable you to choose recipients with amazing precision. For example, if your target audience is women in their 40s within a 10-mile radius of Chicago, you can deliver Facebook ads to this specific group.
- Banner ads, which proclaim your message to a more general audience. We can place them on many of the Internet’s most popular sites.
- Remarketing, through which we can deliver digital ads to people who have already shown an interest in your product. We can set up campaigns to deliver digital ads to people who have visited your website but who have not yet made a purchase.
It is pretty incredible what a narrow ‒ or broad ‒ audience you can reach with digital ads. You can choose parameters that fit your goals, audience and budget.
I love being able to help clients deliver their messages on multiple promotional channels. I believe consumers remember products better, and develop more trust and familiarity with brands, when they see a consistent message on multiple platforms.
As a hybrid agency, we have a unique ability to deliver this publicity-advertising combination. We have arranged product media coverage for decades. And because we work closely with our sister agency, Checkerboard Strategic Web Development, we have skilled graphic designers and digital marketers available to create and manage digital ad campaigns. Our publicists, writers and tech experts can work as one team to help your marketing make maximum impact.
I enjoy learning about, and helping clients benefit from, new marketing developments. As an account executive, I teach business professionals about our company. I help them get started using our services. Call me at 952-697-5269 or complete our form below. Tell me about your product and your goals. Ask me whatever questions you may have. I’ll be glad to tell you in more detail how we can help you promote your product.
