On-call writing services have beneficial ripple effects
Here’s a quick story about how we saved our client time, increased their productivity AND extended their marketing reach within their industry.
We were recently asked to write an article for a client’s self-published magazine, which has world-wide circulation. To research this article, about a cutting edge technology, we interviewed one of the industry’s leading experts. (We are respecting our client’s confidentiality request by omitting details.)
The client was so pleased with the resulting 1600-word article and sidebar that they asked us to write a second article for the same publication. Then they requested our help proofreading the magazine. All of this freed their staff to focus on other responsibilities.
Later we were thrilled to learn that the expert we had interviewed for the first article was so happy with it that she presented it to her colleagues during a major annual meeting. She wrote to us saying in part, “Your article was well received … Thanks again for writing so eloquently.”
For a few hours of our time, our client’s message was delivered in way that impressed multiple key audiences.
Call us at 612-798-7200 to discuss your on-call writing project.
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What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen, Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.
New angles and snappier, more mediagenic content will often ignite the media’s interest. For a FREE Mediagenic Analysis of your company and/or product, and our free Breathe Right paper, fill out this form right away.
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