Well-written content is critical for creating brand awareness, generating leads and driving website traffic. But many leaders struggle with finding the time to come up with content ideas, get it written, approved and posted, all while still running their businesses. Our answer to this “no time to write content” dilemma is relatively easy: Invest your time only on content that will deliver results.
Our clients’ need for high-quality, media-grade content continues to multiply, with no signs of slowing down. Whether the audience is consumer, business, charitable or some combination, businesses and nonprofits need content to attract and persuade prospects.
Another time challenge is ensuring that your content strategy accurately reflects your current initiatives. For example, we’ve recently been working with several companies to create an extensive content base for new products and offerings. Other clients are adjusting their marketing strategies, and need to ensure that their content mirrors those changes. For the latter, we’re writing new content as well as revising some previously written pieces.
Developing an efficient process will streamline content creation and posting. We take a comprehensive approach. There are multiple steps, which include evaluating:
- Content categories: Where are you/should you be positioned as an expert?
- Formats, links and photos: Well-written, media-grade content is the foundation. Your messaging should also be communicated visually and audibly through photos and videos. Use links strategically to draw people to your website, keep them on your site and to substantiate claims.
- Messaging: What steps are you taking to ensure that your key value points are communicated consistently and clearly throughout all of your content?
- SEO and keywords: What are you doing to ensure that your content is discoverable?
- Frequency: The old adage “What have you done for me lately” definitely applies to content. Using an editorial calendar will help keep you organized.
- Calls to action: Are you clearly communicating the actions you want readers to take? Are they the right actions? Should you vary those actions?
Here’s another way to make your content writing more efficient: Once you’ve written killer content, repurpose it. Leverage your work by using it in other formats from additional digital channels to sales presentations and promotional materials.
Our writing staff is currently accepting new projects. If you’d like to talk with us about your content needs, call 952-697-5269, or complete our contact form.