Multi-layered media campaign leverages celebrity marketing partner for big expo coverage

In the era of information overload, when anyone wants to be heard, what’s the best strategy? Shout out!!  If you shout, people will look in your direction.

Our publicist team has been shouting out about our marketing partner and celebrity O’Neal Hampton.

The combination of O’Neal Hampton and Mid-America Events & Expos is proving to be a brilliant PR strategy. The result: Body Mind Life Expo, held March 17-18, was covered by all media from television to newspapers and radio. We now have regional magazines scheduled to cover the Spring 50+ PrimeTime Living Expo in April, for which we developed a new story angle with O’Neal. Less than one month between shows, and we’re still cranking out the media placements.

One you have one celebrity and multiple shows, it can be challenging to keep the media’s attention. Our favorite tips include:

  • Get excited! Really talk up the talent and credentials of your spokesperson and their media ability or their past speaking experiences. We leveraged O’Neal as a Biggest Loser celebrity and Incorporated key messages.Since Body Mind Life Expo is the Midwest’s original and respected health and wellness event, we focused on O’Neal’s story of healthy lifestyle changes. That worked well for this interview, which we promoted our our Facebook page and in our blog. Using the same wellness angle with a small tweak is working well for the  Spring 50+ PrimeTime Living Expo. Adding a few tips that appeal to an older demographic created a new angle for our new audience (and new media contacts). Look for upcoming placements in Savvy.MN and Edge magazine in April.
  •  Capitalize on new endeavors involving the celebrity, especially non-profit projects.As a publicist, I know media loves a good non-profit story angle. O’Neal Hampton launched his new O’Neal Hampton Wellness Foundation in conjunction with Body Mind Life Expo. The story is still fresh enough, and our current and upcoming expos are an opportunity for him to continue getting the word out about the Foundation through his appearances that we’re arranging on TV, radio and in newspapers and the Internet. Click here to check out  the feature story in Star Tribune.
  • Drill down into your demographics. Any good publicist knows how to maximize exposure and opportunities. Get creative about audiences that would appreciate the appeal of your celebrity spokesperson. Remember to incorporate anything unusual that will create more media opportunities.Look for unique organizations, communities and online influencers who might also spread the message. This will further magnify and give legs to your PR campaign.

Check back as we report on more successes featuring O’Neal Hampton.


No comments yet

Leave a comment

Tags: ,
About the author: Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.
  • Need Publicity?

    Call 952-697-5269
  • Testimonials

    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
    Marketing Programs Manager
    Cargill Health & Food Technologies
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
    Kevin McCallum
    Vice President, Marketing
    1-800 Contacts
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    Window World
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
    Lisa David
    eCapital Advisors
    Alchem Icon"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate."
    Laurent Leduc
    Chief Executive Officer
    Alchem USA Inc.