Last month Mike Danielson, director of Media Relations’ Health & Medical Division, was invited by one of our clients to spend a week in Kuala Lumpur, Malaysia where he spoke before a prestigious gathering of natural nutritional ingredient researchers and manufacturers. For most of these highly placed experts, it was the first time in their careers that someone had explained how we use their work in the lab as a basis for marketing campaigns to help launch and properly position new brands.

Mike gave a nice presentation. I watched the live streaming video, and was proud of the way he described how our writers analyze published research and distill the key findings into newsworthy nuggets that we then deliver though promotional channels like the media and Internet.

One thing Mike always stresses is that our clients need other people saying good things about them. The sales message becomes much more powerful when it is delivered by third parties. And today there are so many opportunities to do this.

We help our clients build a strong marketing foundation, which may include everything from writing a brand book to creating a panel of influential spokespeople. Then we begin teaching people to buy our clients’ products through targeted media campaigns and face-to-face marketing opportunities, as well as the Internet and social media.

It’s an ambitious process, with a lot of details, but people enjoy working with us because we know what we’re doing. For 15 years before the Internet came on the scene, we got lots of practice turning sales messages into stories as we arranged tens of thousands of product PR articles.

We’ve developed incredible instincts for seeing the social story in products because we have been doing it for 25 years.

Our tag line is “the non-advertising, advertising agency.” Give us a call and we’ll tell you exactly what it costs and what we have done for other clients to push their sales messages out through promotional channels that are more in line with the ways people want to hear about products today.