Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow Old Media Rules, was named Readers’ Choice by RainToday.com, a top sales and marketing resource website.

“The gatekeepers of traditional media outlets do not tolerate commercialized messages. They know their readers want only quality content, not ads. The same applies to readers on social media networks. There are specific guidelines for creating social media posts that appeal to the audience,” says Danielson in his article. He warns that, “A common problem for many businesses today is old-guard marketing gurus with salesmanship mentalities who don’t completely understand the frailness of social media.”

You can read Mike’s White Paper on this subject here.