It’s already November. You’re probably planning your 2016 marketing strategy or trying to use up the last of your 2015 budget. I have an idea for you. Take advantage of an underused alternative advertising strategy and kick off 2016 with a well-planned product publicity campaign.
Media coverage for your product is affordable. It’s powerful. It’s also surprisingly underutilized. Persuading reporters and producers to share your story is an extremely effective way to reach consumers, but many marketers don’t take advantage of it. They may not realize how attainable and convincing media coverage is. I can show you how to use it.
Consumers are savvy and know how to avoid traditional advertising. Many simply block ads. They need to be reached when they are receptive and paying attention, and that’s exactly what a well-placed news story does.
The media has a ravenous appetite for news story ideas and we’re right there to provide them. Nothing beats a reporter’s power to reach and teach large audiences. Our publicists make thousands of calls to reporters every month, tracking down media opportunities for our clients’ products. Our team crafts story angles that grab media’s ‒ and consumers’ ‒ attention. They genuinely enjoy connecting with journalists and booking media coverage that showcases clients’ products. I was a publicist for many years and loved the job. It’s hard work but fun. You get to see the fruits of your efforts in very public way.
Here’s a tip: The media works months in advance on stories. We’re already booking stories that will run well into next year. So it’s best to call us sooner rather than later if you want your product to be featured in media stories.
When publicity is done right, it is so powerful that I’ve seen it replace a lot of our clients’ advertising. Some of our clients consider the work we do for them their secret weapon. And you’ll like this: We charge per story we successfully arrange, not per hour we work.
Give me a call at 952-697-5269 or complete our simple form below. I’ll show you how harnessing news stories’ influence can help you maximize your marketing budget and bring in more revenue.
I was a psychology and communication major so I love the psychology strategy behind how media stories can grab audiences’ attention and create an emotional reaction. It’s also rewarding see how media coverage can help clients grow their businesses. During 20 years of helping marketers promote their products with publicity, I’ve seen some great success stories. You could be the next one. Give me a call and I’ll tell you about them.
