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Find out what your company must do to attract media coverage

by | Feb 18, 2015 | Advice & Tips

Your company or product may be able to grab the media’s attention like a Super Bowl MVP. Businesses or products can attract the camera’s lens, earn more media coverage and social media shares, and get noticed by a wider audience. How? By being more mediagenic.

Mediagenic is our word for content that is compelling enough to meet the media’s high standards and get featured in their stories. When your company is featured in media stories, a wider audience learns more about you from a believable, trustworthy source. So how do you make the leap to this gold-standard publicity?

Remember that reporters and producers have their own coffers to fill. They need to get ratings, attract advertisers and keep their bosses happy. They’re on the lookout for media-grade stories and topics that will satisfy their supervisors and captivate their audiences.

We can help you make your company and products more mediagenic. New angles will often ignite the media’s interest.

We’re offering a free Mediagenic Analysis for your company. I can help you figure out if your company is ready to attract media coverage, or if there are steps you need to take to be publicity-ready. Pick my brain for advice. I have been teaching clients how to harness the selling power of publicity since 1997. I specialize in marketing consumer products and services so that they are deemed newsworthy by the media.

Complete the form below to take advantage of our offer. You’ll also receive a free white paper detailing 13 key strategies that led to increased success for another company, Breathe Right.

 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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