Is your product’s marketing content performing like a high-performance race car or plugging along like a golf cart, dodging the higher speed traffic and swerving to miss the pot holes? High-performance content propels you to the front of the pack where you can get more attention. It gives new meaning to the phrase, “Words have power.”
So what exactly is the high-performance content that we use to fuel our client’s traditional and social media campaigns?
• It’s media-grade. In some cases, it’s already been vetted by the media and judged to be worthy of air time or page space. Or as with some social media content, it’s written to the level that we know the media would demand. Why is that important? Because the media knows exactly what it takes to grab the audience’s attention. After 25 years of working with reporters, editors and producers, so do we.
• It’s credible. There’s no room for meaningless hype in high-performance content. People want to know what’s important and why it’s important. We know how to get to the point while keeping the content interesting and engaging.
• It’s discoverable. High-performance content should be written so that it can be re-used in multiple promotional channels. (Or you should have a sharp editor capable of revising it appropriately.) You could have the best-looking blog in the universe, but if the search engines can’t find it, you will still be at the starting line while your competitors have their eyes fixed on the checkered flag. Today’s SEO is a finely tuned chemistry of keywords, readability, length, links, images and other factors. And the formula is always evolving. We stay on top of it for our clients.
If your content isn’t driving your product’s marketing toward your sales goals, perhaps it’s time to make a change. Get a new marketing crew. 2014 isn’t over yet. We are a performance-driven agency that specializes in delivering results. Call us at 952-697-5269 to refuel your campaign with a higher grade of content.
