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Our editing services can make your content more enjoyable

by | Aug 12, 2016 | Advice & Tips

editing services

Many of our clients are excellent writers. But even the most gifted writers need a second set of eyes on their work. Strong, experienced editors do more than proofread. They can ensure that your message is on point and communicated effectively. They give each piece more polish. They make it more enjoyable, which is how it will do its intended job.

Media Relations’ content editing services help to protect our clients’ brands and reputations. We’re always happy to look at your marketing content from a fresh perspective. We’re fast and efficient.

Our editing checklist includes:

  • Continuity of voice. When writing for your brand or business, your audience expects consistent tone in your content. Anything less would be confusing.
  • Missing words. Our brains are hardwired to automatically fill in missing words and “fix” typos. We see what we expect to see. That’s why editing your own work is so difficult.
  • Typos. I thoroughly enjoyed former Tonight Show host Jay Leno’s “headlines” segments, during which he shared funny typos in newspapers, ads, menus, etc. But while some typos simply provoke a good chuckle, others can do serious brand damage. Glaring errors can potentially register with audiences as signs of poor business practices.
  • A compelling story. If we’re bored reading it, your audiences will be as well. We’ll look for ways to make sure your content resonates with readers.  
  • Accuracy and appropriateness. These attributes are associated with journalistic excellence. Because we produce media-grade content day in and out, it is second nature for us to ensure all writing that crosses our desks is credible and adheres to accepted journalistic standards.
  • Grammar, spelling and punctuation. Poor grammar, misspelled words and awkward sentence structure impede comprehension. They are distracting. Worse: They can prompt people to stop reading.
  • Appropriate flow. If you’ve buried great information, we may move sentences or entire paragraphs to improve your content’s impact.   
  • Unintended meanings. A good editor will review your work for double or inadvertent meanings. Sometimes it’s as simple as moving a comma: “Yes I ate, grandma.” versus “Yes, I ate grandma.”
  • Missing details. These mistakes tend to happen most when you get rushed. Nearly all of us have seen nice-looking business ads, for example, that are missing the address and/or phone number. Don’t let that happen to you!     

If you’re like most marketing professionals, you must churn out a lot of content each week. There’s little time to spend polishing what you’ve written. Get in the habit of sending each piece to our editors for review and input. We’re good at what we do, we turn things quickly and we are a good use of your budget. Call 952-697-5269 or complete this form to get started.

Discover how we make content marketing easier for busy marketers.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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