Do you want reporters to rave about your products?

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Do you want reporters to rave about your products?

The media’s lead times range anywhere from two to three weeks to three months or longer. If you want to see your product in the news in time for a specific holiday or event, it’s smart to start early.

Right now, our publicists are calling reporters and producers with story ideas for May, June and July air/publication dates. They are also pitching products for November and December holiday gift buying guides. (The holidays really DO start early in the PR world!)

If your product fits with one of the media’s hot topics below, we need to start working with you now. We may still be able to get you into some of the media’s Mother’s Day stories, for example, but only if you act fast.

Hot story angles:


  • Mother’s Day
  • Better sleep month
  • Hypertension awareness month
  • National arthritis month
  • Physical fitness and sports month
  • Stroke awareness month
  • Women’s health month


  • Father’s Day
  • Skin cancer awareness month
  • Gardening month
  • Wedding trends


  • Places to go, places to see
  • Disability awareness month
  • Herbal/prescription awareness month

Call me at 952-697-5269 or email me at to get started. I can tell you what steps you need to take to get your product mentioned in the news!

We Have a FREE Breathe Right® White Paper We’d Like to Send You

Plus Give You a FREE Mediagenic Analysis of Your Company and Its Products

What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen, Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.

New angles and snappier, more mediagenic content will often ignite the media’s interest. For a FREE Mediagenic Analysis of your company and/or product, and our free Breathe Right paper, fill out this form right away.

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Or call: 952-697-5269

Written by

Heather has been teaching clients how to harness the power of publicity to sell products since 1997. Her expertise lies in marketing consumer products and services so that they are deemed newsworthy by the media. She leads an entire publicist team in securing radio, TV, print and online news coverage for her clients. Heather is our strategy guru. She can take a complex scenario and determine how best to utilize publicity to reach client goals. She’s an upbeat, purposeful leader who can be both objective and compassionate at the same time.

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