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Why wait for the media to discover your product? Get the attention you deserve

by | Dec 12, 2016 | Advice & Tips

Get attention for your product

If a reporter called you today and said they heard good things about your product and wanted to write a story about it, how would you feel?

Now what if this happened every week? What if reporters and editors from newspapers, magazines, TV and radio networks were calling you day after day and doing story after story on your product?

I bet you’d be ecstatic. But let me reveal a secret: You don’t have to wait to be discovered. You can get the media attention you crave. You just need to pick up the phone.

Actually, you may need to pick up the phone a few hundred times. And before that, you’ll need just the right message to pitch to those reporters, editors and their gatekeepers. (We call that Media-grade Content®.) And before that, you’ll need the direct phone numbers of all those media outlets. And before that, you need the media research to know WHO to call and WHAT story will resonate with them at this moment.

It takes a lot of work to get media attention
That may be why so many companies and PR agencies give up so easily. They send a few press releases out on the wire and call it day. Some don’t even expect to receive a response. Many don’t have the resources or expertise to do all it takes to grab the media’s attention. That’s not an insult. As we all know, there are many moving parts in marketing. Publicity is just one niche. But it happens to be an underutilized niche. And one that we’re very, very good at.

Our publicists are responsible for hundreds of media placements each and every month
It may be a big deal for your company to get a call from the media, and when it happens it may feel like Christmas, Halloween and Easter rolled up in one. But, it’s routine around here. Our publicist team spends most of their days on the phone with the media for the benefit of our clients. Each publicist has a robust network of contacts they can call. To take it one step further, we’re continually monitoring traditional and digital media. This lets us capitalize on any trends or stories that can earn our clients’ the spotlight. Yup, it’s hard work. But we succeed day in and day out. And we have for 30 years..

You reap the benefit of our Pay Per Interview Publicity® pricing model
Our team of publicists has one job: to get your company and product the media attention you deserve. Unlike marketing generalists, they’re not sidetracked by website updates, advertising deadlines or brochure copy. Our publicists are driven to get you in the news. And our Pay Per Interview Publicity® pricing model holds them accountable. You see, at Media Relations Agency, you always get publicity for your money because we charge per story, not by the hour. Our publicists have to earn you a story in the media. There aren’t many guarantees in marketing, but that’s one you can take to the bank.

Stop waiting to be discovered. Getting the media spotlight is as easy as picking up the phone and giving us a call. Tell us about your company and what you hope to accomplish with continuous media attention. We’ll put our heads together and send you a free, no-obligation media analysis. You’ll discover how much media we think we can generate for you and how much it will cost. It’s as easy as that.

The choice is yours: Keep waiting to be discovered or get that every-day-is-a-holiday feeling by giving our team a call. We are waiting by the phone: 952-697-5269.

Our rates are going up in January. However, we can still lock you in at our 2016 rates for 2017 work. Let’s get started today. Call 952-697-5269 or request your free consultation online.  

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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