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Content syndication increases your content’s reach

by | Mar 17, 2015 | Advice & Tips

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Content syndication is one of the best ways to earn more visibility and expand the reach of your best content. It has become a cornerstone of digital marketing because it drives up online traffic. If you’re still not syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results.

Content syndication basically gives higher-traffic, third-party sites the rights to republish information from your website. It makes your posted blogs and articles available to a wider variety of networks. Syndication is used to acquire new fans and subscribers, and to share and increase exposure to the syndicator’s highest quality messaging. It can also make you more easily discoverable by the search engines.

We have hand-picked specific syndication sites for our clients, based on such criteria as audience size, reputation and target audience suitability. Our recommended list includes such heavily visited sites as Google+ and Tumblr, among many others.

It requires extra time and attention to prepare content for syndication and meet each site’s submission guidelines. Also, duplicate content can weaken your search engine rankings. You may have to switch up the titles and re-write some of the paragraphs, for example. But the advantages are worthwhile.

Syndication helps to:

  •     Build a loyal fan base and audience rapport
  •     Efficiently publicize information to a larger audience
  •     Increase your website’s SEO ranking
  •     Facilitate content sharing

For the greatest impact, you still need a steady flow of quality, media-grade content. Content syndication is the next logical step in your social media marketing campaign. Call us at 952-697-5269 to get started on this smart marketing strategy.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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