How healthy is your content marketing program? Is it active and robust? Or, is it a virtual couch potato making minimum effort? Here are a five questions to help you determine if your content marketing program is fit or getting a little flabby.
- Have you set your fitness goals? Define your benchmarks. Who do you want to reach? What messages do you want to communicate? What actions do you want readers to take? How often do you want to get in front of your audience?
- Are you using the right “equipment”? Know and understand the digital marketing tools available to you. Determine which ones do the best job of reaching your audience. Most companies benefit from an active blog. Then it’s a matter of deciding whether you also need to add emails, Facebook, Twitter, YouTube and/or other social media channels.
- Are you performing the right moves? Build energy into your content marketing program by providing your audience(s) with information that is useful, relevant and entertaining. Ask yourself: Would you consume your own content?
- Are you measuring your strengths? Be sure you are giving your audience exactly what they desire. Use analytics to discover your top-performing content types and why they are popular. Re-assess often because these measures may change over time.
- Is your content visually appealing? Strong visuals are a must for digital content marketing. Vary your routine by using a mix of photos, custom charts and graphics, and videos.
Just as you might place your trust in a highly credentialed personal fitness trainer, it’s important to work with professional news writers who can shape up your content marketing program. We’re marketing people. Everything we write is with the intent of gaining and retaining market share by educating readers about our clients’ products. “Me-too” content that’s filled with clichés and jargon won’t move you closer to your goals. Better to invest in content built on industry and product insights.
Let’s talk about strategies for shaping up your content marketing program. Contact us either using the form below or by calling 952-697-5269. I think you’ll enjoy watching the transformation!
