By 2030, the senior market (age 60+) is expected to have grown by 81 percent, while the remaining adult market (18-59 years of age) is projected to grow by only seven percent. Mid-America Events & Expos has been marketing to seniors for nearly a decade, and we are experts at this! We understand how to reach this lucrative market, and we can help you profit by targeting seniors.
The population is getting older. Your prime sales demographic may be shifting as well. Ask yourself: are you doing enough to keep up with this trend?
Consider this: mature Americans make up 35 percent of the population, they control the majority of this country’s discretionary income, and they need and want many of the same things as other adults. If your competitors are ignoring this prime sales market, now is the perfect time to create a reputation as a senior-friendly business!
Through our highly targeted consumer expos: the Seniors Expo and the Seniors Spring Show, we have determined how to attract seniors’ attention. Throughout the year, we help our sponsors and exhibitors capture sales from mature Americans. We also use surveys to keep our business on the pulse of senior trends. That’s why so many companies wishing to target the seniors market choose to do business with us year after year. We can pass our insights along to you as well.
Here’s what Mid-America Events & Expos can do for you:
- We can survey seniors on your behalf to help you determine how you can claim your share of this market.
- We can show you how to increase your database of seniors living in your market area.
- We can help you create senior-friendly events to draw seniors directly to your point of sale.
- We can help you create senior-friendly marketing materials, and review your existing marketing materials.
- We can create custom-published, senior-friendly magazines for you to send to prospects.
- We can involve you in our longstanding, successful senior events, and guide you through the process of maximizing that involvement through our many free and low-cost marketing programs.
If you want help targeting senior customers, call us first.
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