null

How can I get more news coverage for my product?

by | Sep 10, 2015 | Advice & Tips

more news coverage

Answer: Hire us. No one will get your product more news coverage than we will. How do we do it? We work harder. Why would we work harder? Because we charge per story, not by the hour.

I’ve taken more grief for selling PR by the story than you can imagine. Traditional PR firms bill by the hour, and they see our Pay Per Interview Publicity® pricing model as a threat. One guy in the old guard camp thought he could embarrass me in front of others. He tilted his head back so he could look down his nose at me and snickered, “Oh yes, aren’t you the fellows who sell publicity by the pound?” I fixed him, though. I said, “No, we’re the ones who sell it by the ton.” It got a laugh and shut him up.

If the media coverage we’ve arranged had a physical weight, it really would be in the tons. We make thousands of phone calls to the media each month and we’ve booked tens of thousands of product news stories. Traditional PR folks may thumb their noses at us, but clients don’t. They love the idea of paying only for results.

Do what many other successful companies are doing: Give us a try on a project and see for yourself. Imagine the impact news stories could have on sales.

Call us at 952-697-5269 or complete our form below. We’ll ask you about your product and explain more about our services.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Product marketing checklist

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...

5 content strategies you should be using

Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....

Categories

Pin It on Pinterest