Because we produce the Seniors Spring Show and Seniors Expo, and are the state directors of the Ms. Minnesota Senior Pageant, we try to stay on top of the seniors market. Here's some of what we know:

The nation’s 77 million baby boomers are turning 60 at a rate of 8,000 a day, and they still have the spending power and the energy to influence a huge portion of our economy. This post-war generation has driven every significant cultural and marketing trend for 50 years, and they are doing it again: they are re-defining Senior America.

Fact: They will try new things! Boomers’ buying habits are more flexible than you may realize. These newly senior adults grew up in a time when novelty and experimentation were expected. They are open to new products and services.

• When surveyed, 48% of shoppers ages 50-59 responded that they would likely switch brands of consumer electronics, compared with 40% of all respondents. 56% of boomers surveyed said they would be willing to try another brand of health and beauty product.

Our Seniors Spring Show (www.101expos.com) is coming up April 6-7, 2010 at Mystic Lake Casino Hotel. If you market to seniors, this is an excellent face-to-face opportunity. If you part of this generation, this show is always a lot of fun in addition to being very educational. You'll have a great time!