Be a media pro: Tip No. 12 of 17
Tip 12: Say Only What You Want To Say
Occasionally, someone may ask a question to which you do not know the answer. If that's the case, simply say so with apology–don't ever lie or guess. The audience will appreciate your honesty. If you don't feel qualified to speak on a particular subject, just say so. Don't let the interviewer draw you into a statement that you prefer not to make.
Also, keep your facts and figures straight. You lose credibility fast by exaggerating or misquoting. Stick with what you know.
About the author:
Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.
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