Tip 10: Always Say the Full Name of Your Organization, Product or Service

When on the air, many people make the mistake of referring to their company, product or service as “our company,” “the book,” or “our product.” Make sure people know exactly what you're talking about because some listeners may have just tuned in.

Example

When promoting a new book, use the full name of the book title even if it sounds repetitive. People will only remember the name of the product you're promoting if you say it. If consumers remember the name of your book, they can ask for it by name.
Always use your company's name, and mention the city where your organization is located. This will give viewers/listeners the knowledge to call directory assistance in your area if you are unable to give out a phone number.