So your press release did not grab the attention of the media. You only got two responses to your blog post; your tweet didn’t get any retweets; your Facebook post received only a couple likes; and your website attracts lots of traffic but no one places an order. What are you doing wrong? This is so frustrating!
Don’t beat yourself up! With more than 25 years of learning from our successes and yes our own rejections, we have refined our process of creating media–grade content! Learning what the media most desires helps us to write compelling content. It’s difficult, but it’s not impossible or we wouldn’t be in business!
We all know that “content is king” but guess what? The king is awake 24/7, so demand for content is at an all-time high! No wonder it’s challenging to keep up with the content streams! You’d have to work around the clock to produce enough press releases, blogs, Facebook posts and tweets to satisfy these content demands. Even worse, when after all these grueling efforts and beating yourself up, there are underwhelming sales results. Ugh!
No pain, no gain, right? In the marketing world, successful results take time and persistence. You have to test your marketing outreach, evaluate the results, re-tool and start the whole cycle again. Anyone can write a press release or post, even my eight-year-old daughter! But is that content relevant? Does it help educate, entertain or improve a person’s life?
If these problems are sounding all too familiar, give us a try. My team is very good at what they do and it takes the burden off your shoulders. The media vets all of our clients’ stories before deciding if they are good enough for their audiences and worth being included in the news. With the media entrenched as our toughest critic, my team has become really good at crafting content that hits home with the target audiences. And even though the media obviously doesn’t vet blog or website content, our team still writes each story as if it does!
To stand out above all the “noise” and competing content, it’s smart to produce something the media would love! Your frustrations will begin to melt when you start generating media-grade content.
There are a multitude of qualifiers to consider when achieving this level of media-grade content. We start by evaluating our content by using these five qualifiers:
- What problem is the target audience facing?
- How does our client’s product solve that problem?
- What makes our client’s product or story unique?
- Who is delivering our client’s message? Are they credible?
- What makes this story important now?
If you aren’t landing media stories even at the local level, then you have not achieved media-grade content. Give yourself a break from the frustration. Give us a try. Call us at 952-697-5269 to learn how you can take advantage of our 25 years’ of experience. We would love to become part of your marketing team!
