Publicity.com Blog

Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.

Do you have more business than you can handle?

Do you have more business than you can handle? If your 2010 sales are still a little sluggish, perhaps we can help. I’m writing to offer you complimentary admission to any or all of our six classes on marketing. We have been successfully helping companies market their products for more... Read Full Article

By Cynde Bock - May 17th, 2010 in Classes

Tags: Educational, marketing, training, branding, publicity

21 Tips for Using Twitter and Facebook for Business

Here is a link to a wonderful article about how businesses are able to utilize Facebook and Twitter. Word of Mouth Marketing Moonfruit offered 11 Macbook Pros and 10 iPod Touches to celebrate its 10th anniversary. To qualify, contestants had to send a tweet using the hashtag #moonfruit. One month following the... Read Full Article

By Chris Woo - May 14th, 2010 in Advice/Tips, New Media, Social Network Marketing

Tags: Facebook, Wordpress, SEO, Twitter, social media

Who loves ya baby?

WHO LOVES YA BABY! For the younger folks out there, this was a pretty famous catch phrase from a popular TV series back in the day. But it has relevance in today’s business climate. Think in terms of your customers and prospects: do you know WHO LOVES YA? Of course, you’d like to think... Read Full Article

By Robin Miller - May 14th, 2010 in Content Development

Expert gives top tips on getting national media exposure for your business

Do you represent a service that you think deserves to be featured in Time magazine? Have you ever wondered how you could get Oprah to talk about your product? “Getting national media exposure requires a lot of preparation,” says Heather Champine, Vice President of Media Production for Media Relations, Inc.,... Read Full Article

By Robin Miller - May 13th, 2010 in Articles

Tags: publicity, national media

Robin Kocina named Volunteer of the Year!

The Bloomington Chamber of Commerce, an affiliate of the Minneapolis Regional Chamber of Commerce, named Robin Kocina, President of Burnsville-based Mid-America Events & Expos, Inc. and Co-Owner/Chief Operating Officer of Kocina Branding & Marketing Companies, as the recipient of its 2010 Volunteer of the Year Award. The award recognizes an... Read Full Article

By Cynde Bock - May 13th, 2010 in Company News

Social Media Trend, Dakota County Business Tribune article features Media Relations and Checkerboard Strategic Web Development

Social media gained ground as a tool for marketing and business in 2009, and in 2010 should prove to be no less significant. Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Companies will try to... Read Full Article

By Sallie Crowl - May 13th, 2010

Dakota County Tribune, May 13, 2010: "Marketing firm co-owner earns Volunteer of the Year"

Empowering women is a deep-rooted value and mission of Robin Kocina, co-owner of Burnsville-based Kocina Branding and Marketing Companies.

“When I started, there was not much for women businesses in terms of leadership,” Kocina said. “I believe if you have a passion and a strength, you should volunteer in that area.”

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By Lindsay Helgeson - May 13th, 2010 in Placements

Tags: PR, Business News, Award, Robin Kocina

Minnesota Business, May 2010: Heather Champine of Media Relations, Inc. Honored as a Woman of Achievement

Heather Champine, Vice President of Media Production, Media Relations, Inc was presented with The Woman of Achievement Award on April 16, by the National Association of Women Business Owners – Minnesota Chapter (NAWBO-MN). The awards honor individuals who have distinguished themselves in the local, national and global business communities. She is among 12 women business professionals who received this year’s honor.

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By Lindsay Helgeson - May 13th, 2010 in Placements

Tags: PR, Business News, Award, Heather Champine

Understanding Syndication

Having a great sales funnel and measurable conversion point, and being able to easily publish updates to your site is a must. But to understand what puts the power into PowerSites you have to understand syndication. These sites make your content portable. By portable I mean the content is fully separate... Read Full Article

By Jason Kocina - May 12th, 2010 in Internet, Internet Marketing, New Media

Tags: Social Media, Twitter, Facebook, RSS, Marketing, Long-form marketing, email marketing

What’s Your Next Move? Events and Expos deliver.

Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. Expos offer exhibitors and sponsors excellent venues for face-to-face sales, introducing new... Read Full Article

By Sallie Crowl - May 5th, 2010 in Expos and Tradeshows, Marketing Fundamentals

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