Publicity.com Blog

Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.

Publicity Quick Tips: About to give an interview? Keep these tips in mind...

**Publicity Quick Tips** Find yourself about to give an interview? A few good rules of thumb during your interview: 1. Smile into the phone or camera while speaking to instantly create a more positive tone in your voice. 2. Focus on 1-3 key messages, and include the Web site and client and/or product by name... Read Full Article
By Lindsay Helgeson - May 25th, 2010 in Advice/Tips

Do you know what season it is?

Growing up on a farm, it doesn’t take long to realize that harvest is the most labor intensive season of all – it is not the time to sit back and hope that the harvest will come in from the field on its own. I learned to understand the value... Read Full Article
By Cynde Bock - May 24th, 2010 in Classes
Tags: Educational

The Blogger’s Guide to the Galaxy Part Two: Life, Content and Everything

Last week, I launched The Blogger’s Guide to the Galaxy Trilogy in Four Parts. In the last post, I laid out the most efficient structure of a blog post. Now that we have the framework, let’s start filling that structure with some compelling content. Give them a reason to read Your blog... Read Full Article
By Shane Rumsey - May 21st, 2010 in Advice/Tips, Content Development, Social Network Marketing

Measuring your success at an expo

Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If exhibitors don’t sell much even if there is a big crowd, well it’s their own fault, right? Wrong!   If you are selling vinyl siding, an expo hall filled with apartment dwellers is useless... Read Full Article
By Robin Miller - May 20th, 2010 in Articles

What opportunities is your business missing? May 20th social media panel; Experts examines market trends

Think about this: The number of years to reach 50 million users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months. iPhone applications hit 1 billion in 9 months. Executives from Checkerboard Strategic Web Development of Burnsville, Media Relations... Read Full Article
By Sallie Crowl - May 20th, 2010 in Advice/Tips, Placements

Star Tribune, May 17, 2010: Networking her way through the recession

Take a look! This is an example of a placement we have secured for one of our local clients:

NAWBO-MN, the National Association of Women Business Owners, Minnesota Chapter, is still the only organization that solely represents the interest of women entrepreneurs in all industries. The organization's mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence opinion makers. Heather Manley is a NAWBO board member.

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By Lindsay Helgeson - May 19th, 2010 in Placements, Print

Meet two of our new interns for this summer!

Emily Bowman and Ashley Jilek are new to our team here at Kocina Branding & Marketing Companies as summer interns. Emily is a marketing intern for Mid-America Events & Expos. Ashley is interning in our Human Resources department. They are both currently students at Minnesota State Mankato. Emily is pursuing... Read Full Article
By Cynde Bock - May 19th, 2010 in Company News
Tags: Company News, Internship

Merry Christmas and Happy New Year

That’s right…before you know it, the holidays will be upon us. If your product may be the perfect gift for someone this holiday season, you will need to put together a publicity plan and press release now. The media may not run stories until November and December, but they accept ideas months... Read Full Article
By Lonny Kocina - May 18th, 2010 in Letters from Lonny Kocina

The Blogger’s Guide to the Galaxy

A lot of blog-writing tips posts are flooding the business landscape. Many of them are saying a lot of the same things, but some have come up with different pieces of advice. I wrote an internal piece a couple of months ago on this topic. I have refined this, and... Read Full Article
By Shane Rumsey - May 18th, 2010 in Advice/Tips

How a Five-Year-Old Can Help Promote Your Product

When I was five years old, I started kindergarten, learned to tie my shows and I wielded a yellow Wiffle Ball bat, pretending to be Luke Skywalker. While I thought that it was a great start, it’s nothing compared to the accomplishments of the most famous five-year-old in America, YouTube. YouTube... Read Full Article
By Shane Rumsey - May 17th, 2010 in Advice/Tips
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