Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
The Blogger’s Guide to the Galaxy Part 4: So Long, and Thanks for All the Comments
There’s good news and bad news about your latest blog entry. The good news is that your post may elicit a response. The bad news is that your post may elicit a response.
Blogs are designed for you to interact with the reader. Encourage this practice. Just be aware that you...
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Award winners and shelter dogs
I have had some of the most inspiring projects this week! I'm writing about very motivating subjects that make me proud of the caliber of our clients. I wrote a press release for one client who will soon be honored by a well-known charitable organization. This specific award speaks not...
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15 iPad Apps For Marketing
I ‘ve been enjoying my iPad. It has become the hub of my online marketing efforts. This very powerful tool has many apps that help me create my campaigns and keeps me focus on running my Web site
I have found 15 apps that have been valuable resources. Some of them...
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Welcome Nick and Nate!
Nate Bell and Nick Johnson are new to Kocina Branding & Marketing’ sales and marketing team. Nate is a graduate of Hamline University, with degrees in Business Administration and Political Science. Nick earned a marketing degree from the University of Minnesota, Duluth. We are excited to welcome them aboard! With...
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Humphry Slocombe: It’s Not The Size of the Store that Counts
In the words of Yoda, “Size matters not.”
I have said on more than one occasion that social media is the great equalizer in marketing. All companies are on a level playing field. In the case of Twitter, everyone has only 140 characters to get the message across, no matter the...
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The Blogger’s Guide to the Galaxy Part Three: The Blog Post at the End of the Universe
Now that you have the structure and the content of your blog posts figured out, you now need to get people to read it. You need to quickly build an audience to ensure your blog stands out and doesn’t become The Blog Post at the End of the Universe.
Create links...
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Market your business back to profitability
Small businesses are a vital part of this economy. Your success, like ours, will help fuel this country’s economic recovery. Where should you start?
T. Boone Pickens has said, “A fool with a plan is better than a genius with no plan.”
Businesses have been hit by a double whammy:...
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Go beyond traditional confines with social media to meet your reader’s environment
News today is a shared, social experience. Half of Americans say they rely on people around them to find out at least some of the news they need to know. 44% of online news users get news at least a few times a week through emails, automatic updates or posts...
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Four Ways to Increase the Number of Clicks from Your Twitter Feed
By now, I believe we can agree that Twitter is an invaluable tool to push your content to your prospects. According to Twitter’s blog, there are approximately 600 tweets per second. Your competition all of a sudden isn’t just your direct competitor, but it’s also the millions of people who...
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We create media buzz for a local nonprofit’s annual fund raiser.
Every year Kids 'n Kinship, a local non-profit program that a matches adult volunteers with children ages 5-16, takes to the road in more ways than one.
The annual fund raiser takes a crew of bike riders 900 miles for a great cause. The media schedule takes the riders and Kids...
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