Publicity.com Blog

Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.


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Marketing without using ads is new to many businesses but it’s not new to us. For more than twenty years our company has been “the non-advertising, advertising agency”. We are masters at promoting products with minimal use of ads. Our customers are finding it more difficult to stay current with the... Read Full Article

Don’t Count Yourself: Filter Improves Google Analytics Accuracy

Google Analytics is the perfect tool for small business owners and marketers. This free tool, which takes less than five minutes to set up, will give you details on what pages people are viewing, how long they are on your site and how they got there. You also can see... Read Full Article

Congratulations!

At our monthly Awards Ceremony, Mary Cracraft and Peggy Davies (left to right front row), and Michelle Roddie, John Dritsas, Heather Stetler and Sallie Crowl (left to right back row shown with President Lonny Kocina, far right), were recognized for their outstanding contribution and achievements. They each make a positive... Read Full Article

Pay by the hour or pay per story?

There has been much debate about whether to pay PR firms hourly or a flat fee per placement they secure for you. By charging hourly, PR firms leave themselves open to the temptation of padding their accounts. Padding does occur. Only a Pollyanna would argue otherwise. As an employee, if your job hinges... Read Full Article

Social Media Marketing isn’t Just for B2C Companies

The myth continues to perpetuate itself. A recent survey tells us that more than 40 percent of business to business (B2B) firms state that a social media marketing plan is irrelevant. The theory is that it works great for businesses that sell to customers (B2C), but not very efficient for... Read Full Article

The Media loved this Seniors Spring Show marketing partner

Our Seniors Spring Show is the event of the season, and a great mix of entertainment and information for attendees. From a fashion show helping to raise awareness for a nonprofit organization benefiting women diagnosed with breast cancer, to the latest information on Medicare supplement policies, the schedule was full. Attendees... Read Full Article

The East Montgomery County Observer: "New Caney cancer survivor inspiration to many"

Kocina Branding and Marketing Companies is a business and a family, and we support our colleagues. We contacted this local newspaper in Texas to share the brave story about our editorial manager, Robin Miller, who has worked with us for more than eight years. Upon learning that she had Stage 3 breast cancer, Miller did not cower, but instead found a renewed strength and positivity for her life which stretched to inspire family, coworkers and friends. Because Miller is such an inspiration to our company and others, we have arranged for her to be a guest speaker at the Mid-America Events & Expos “Girlfriend’s Expo * Getaway” this November. Says Robin Miller, “One of my favorite sayings is Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.” Read her uplifting story.

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Marketing partnerships: fast and easy ways to grow your business and test the market

A marketing partnership involves two or more professional companies or organizations with common target markets and/or complementary services. They join forces to market to a specific audience. Each member of a marketing partnership benefits from this efficient marketing with more exposure to their customers and prospects. The key to a successful... Read Full Article

Is your marketing campaign keeping up with the trends?

Is your marketing campaign keeping up with the trends? Think about it: are you getting your information from the same sources as you did a couple of years ago?   Today’s consumers are learning about new products and services from podcasts, Web sites and You Tube, in addition to the traditional radio,... Read Full Article

Free seminars provide education you can't afford not to know

Wikipedia describes lifelong learning as: “… The lifelong, life wide, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons. As such, it not only enhances social inclusion, active citizenship and personal development, but also competitiveness and employability.” That’s what our MarketSmart classes are all about. They help sharpen... Read Full Article
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