Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
So you want to write a book
Our writing staff has helped several authors to publish books and, in fact, our CEO Lonny Kocina has published two of his own. Books are a frequently a good hook for getting the media's attention, for drawing people to a speaking presentation, and for promoting yourself as an expert in your...
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Using Kowalski’s experts to capture local media attention
Often, to capture the media's attention and get publicity placements, we call upon a client's own experts and their reputation in the community.
The Kowalski family is passionately civic-minded, an attitude that permeates throughout the business. For the Kowalskis, building and sustaining the family business is all about good citizenship,...
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Napoleon’s Plan is Bad for Social Media Marketing
I was thinking about the television show “Sports Night” when I read an article about the results of a new survey dealing with social media marketing. In one of the episodes, Casey McCall was explaining to Dan Rydell about how he was planning to break up the engagement of Casey’s...
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“Content” is the 2010 marketing buzz word
There has been an explosion of ways for people to market their businesses online. From Facebook to blogs, one thing these promotional channels have in common is the need for words to fill the empty space.
You could use language from your brochures but there may be two problems with that:
Your...
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Video Didn’t Kill the Radio Star: Create Your Own Podcast
You have a blog, a Facebook page and a Twitter feed. You’re all set with your online marketing efforts, right?
Do you have a podcast?
There are many reasons you should consider creating an audio podcast. According to The Infinite Dial, 12 percent of the population (32 million people) listened to a...
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Marketing partnerships extend your reach
For as little $5,000 you could buy a few strategically placed ads or you might want to consider entering into a marketing partnership with a business that is targeting your same audience.
A marketing partnership is a joint venture. Each partner’s reputation impacts the other’s. Choosing the right partner enhances your...
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Find Out What Others Are Really Saying About You
One of the main reasons that people maintain a social media profile or write a blog is to offer their opinions. These people may not take the time to share their thoughts, good or bad, on your Facebook page.
So what are these people really saying about you?
There are a few...
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It's time to turn your website into a profit center
Advice from Jason Kocina
Here are five things to remember when creating your Facebook page
1. Write your positioning statement based on how you would like your fans to explain your company to their friends. Focus on your strengths and what makes you different from your competition. Review it before each post.
2....
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How You Can Take Advantage of the New “Like Comment” Feature on Facebook
There’s a new feature on Facebook that I think that you’ll like.
You may have noticed that you can now like comments on your Facebook page. This option was released Wednesday. While on the surface it seems that this just plays to the vanity of commentators, this can be used as...
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Branding is child's play for Twin Cities leading toy and hobby store, Hub Hobby
Todd Andersen is just a kid at heart. The toy business was a natural fit. Todd is the co-owner of Hub Hobby Center. He attributes his family-friendly focus and expertise to experience as a father of five.
“I’m still having a good time,” confirms Todd. “We’ve tried to maintain a relaxed,...
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