Publicity.com Blog

Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.

Doing business in a down economy

If you are a business dealing with the economic crisis, you will want to pay attention. A lot of businesses are still feeling an economic pinch. Revenues are dropping, budgets are being cut and it may seem like there is no end in sight. But the one area in which you... Read Full Article

By Lonny Kocina - July 20th, 2010 in Letters from Lonny Kocina

Easy ways to tell if your Website may need updating

These days, the Internet is nearly always my first resource when I’m looking for any kind of product or service. As technology changes, so does the functionality of websites. I find that I get impatient with businesses whose websites are more difficult to navigate. I also prefer those websites that... Read Full Article

By Robin Miller - July 19th, 2010 in Advice/Tips, Internet

Our “Reach and Teach “ marketing strategy get clients “Rave Reviews” in national magazine

Our clients get their product messaging out in the media as product profile stories. Many new products just need exposure to ignite sales. Our publicist team evaluates national magazines with a variety of sections and departments to determine the best fit for each of our client’s needs. Our experience with the media allows... Read Full Article

By Sallie Crowl - July 15th, 2010 in Placements, Public Relations

Is your company behind the curve with technology and social media? Don't be left out!

Having a sleek and up-to-date website for your company is more important today than ever before. Today’s clientele not only desire the ability to check current information with ease, they have come to expect it. Establishing this doesn’t have to be a daunting or time-consuming... Read Full Article

By Cynde Bock - July 15th, 2010 in Classes, Internet Marketing, Social Network Marketing

Tags: education, social media marketing, website

21 Qualities of a Leader

Our leadership group reads a lot of books on leadership, and we have enjoyed several of John Maxwell's books. We read 21 Qualities of a Leader a few years ago, and we return to it from time to time because this is so good. I wanted to share these with... Read Full Article

By Robin Kocina - July 13th, 2010 in Advice/Tips, Articles

Why you might want to customize your public relations approach

With millions of Americans getting their news online, savvy public relations practitioners are adapting quickly, devising new methods for getting their clients’ products mentioned on the Internet. But as long as we’re still listening to the radio, watching TV or picking up a magazine/newspaper, reporters in those media will continue... Read Full Article

By Robin Miller - July 12th, 2010 in Public Relations

We position clients with cutting-edge research and experts for high-profile media placements

We worked with the media to position our client's product, Kyolic Aged Garlic Extract, within an article about a new cutting-edge blood test being used in research to help reduce cardiovascular disease. San Diego’s top newspaper, North County Times, recently ran an article featuring this research and how Kyolic Age Garlic... Read Full Article

By Sallie Crowl - July 9th, 2010 in Placements

Star Tribune: Treating children turns into Burnsville Partner's enterprise

Deb Thomas, founder of Partners in Excellence in Burnsville, MN, is an enthusiastic advocate for the need of quality programs for children with special needs. Our client's story began on a personal level, where she and her husband Bruce recognized the urgency for better educational facilities for children with autism. Thomas initiated the development of intensive programs and educational materials, including early intervention therapy focusing on social and academic skills for children ages 1 through 10, and also speech pathology and occupational therapy services. Partners in Excellence is now an autism therapy center with outpatient clinics in Burnsville, North St. Paul and Edina, and serves more than 100 clients. Check out their uplifting success story.

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By Lindsay Helgeson - July 8th, 2010 in Placements

Little Monsters – What We Can Learn from Lady Gaga

In the interest of full disclosure, I am not a Lady Gaga fan. I’m not impressed by her music, and I have done such a good job of insulating myself from her omnipresent visage that I couldn’t pick her out of a line up. So it was a shock to... Read Full Article

By Shane Rumsey - July 7th, 2010 in Advice/Tips, Case Studies, Social Network Marketing

Make Sure Everyone on your Social Media Marketing Team is on the Same Page

When companies have more than one person involved with social media marketing content, it sometimes plays out like the 2004 Olympic Basketball team. Team USA had unquestionably the best roster in the games and was the clear favorite to win the gold. The team was lead by Tim Duncan, and... Read Full Article

By Shane Rumsey - July 6th, 2010 in Advice/Tips, Social Network Marketing

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